TIer-IV towns' disposable income share has increased to match the contribution of the metropolises
Hindustan Times, Mumbai, December 25, 2011
"Tier-IV is no longer a poverty market as small towns are catching up with urban centers in terms of disposable income and consumption," said Kirti Prasanna Mishra, from the local Indian partner of the BoP Innovation Center MART, pioneers in rural market research.
The BoP Innovation Center has signed an MoU with MART on September 30, 2011 in Noida, India. Established in 1993, MART is a pioneer in the rural domain and over the years has also developed as the Leading Consultancy and Knowledge based organization on Emerging Markets.