To succeed, you’ll need to link your commercial interests with your constituencies’ well-being

 

Harvard Business Review

June 2011

V. Kasturi Rangan, Michael Chu, and Djordjija Petkoski

 

The bottom of the economic pyramid is a risky place for business, but decent profits can be made there if companies link their financial success with their constituencies' well-being.

Base of the Pyramid Protocol 2nd Edition (2008)

Co-authors: Erik Simanis & Stuart Hart
Contributing authors: Justin DeKoszmovszky, Patrick Donohue, Duncan Duke, Gordon Enk, Michael Gordon, and Tatiana Thieme

 

This article contains the most recent version of the BoP Protocol, a pioneering business incubation process that enables multinational corporations (MNCs) to generate new business opportunities at the Base of the Pyramid.

Reinventing strategies for emerging markets: beyond the transnational model

Ted London & Stuart Hart, Journal of International Business Studies, 1–21 (2004)

 

With established markets becoming saturated, multinational corporations (MNCs) have turned increasingly to emerging markets (EMs) in the developing world. This article focusses on the opportunities and challenges to MNCs while developing and executing their EM strategies. 

Together with our strategic partners and a growing number of companies we develop, learn about and accelerate innovative strategies to create a positive impact on the lives of the poor. All innovation strategies are market-based, private sector led: we believe in approaching the people at the base of the pyramid as value-demanding consumers, hard working producers and creative entrepreneurs.

 

 

 

 

 

The BoP Innovation Center (BoPInc) enables organizations to develop new business models that include the the base of the pyramid. We do this by developing sustainable innovations in all areas of the supply chain, from sourcing and production to new products and services. We capture and share learnings and work to improve the enabling environment. Creating shared value results in a win-win-win situation, wherein organizations and consumers all benefit.

We explore the potential of these markets and create innovative business propositions through partnerships with leading companies, and societal stakeholders.