MART's expertise lies in its understanding of the Base of the Pyramid (BoP) segments, their eco system and behavior. An understanding that has been built over years of interaction and engagement with rural as well as urban low income communities. An understanding that is constantly being revitalized and renewed as the emerging markets evolve in an ever-so-dynamic manner. Today, emerging markets are as much about unchanging traditions as is about changing lifestyles and evolving value systems. In such a dynamic environment, our clients have come to rely on us to provide them with accurate, insightful and contemporary knowledge. 

 

 

BoP Inc. recognizes MART’s particular expertise in strengthening private sector capacity in South Asia through the development of rural marketing strategies. MART recognizes BoP Inc.’s expertise in developing market based pro-poor innovations of new products and services that help improving the livelihoods of low-income people, and with a strong focus at bringing programs to scale for the benefit of those most vulnerable leveraging broad networks of partnerships.

Therefore, the Partners wish to enter into this MOU to leverage their respective competencies, resources and skills to improve the introduction of pro-poor innovation strategies and improve the well-being of low income groups in South Asia.