Only six months ago Meki Batu Union (MBU) thought making profit with their retail vegetable outlets was nearly impossible. The Union faced several challenges when running these shops, from getting accurate and timely market information to managing employees and determining the right quantity to supply for each outlet. Significant quantities of vegetables delivered to the shops were reported as weight lost and/or spoiled. This resulted in big losses for the Union, hence MBU kept the shops closed for most of the year. To tackle this, 2SCALE facilitated successful business modelling and marketing strategy development workshops.
Ruth Kinoti, founder and managing director of Kenyan food processor Shalem Investments.